How Can Plastic Surgeons Make The Best Use Of SEO

What is SEO for Plastic Surgeons? 

Search Engine Optimisation is also the quickest way to generate organic traffic. This traffic is precisely what will convert your leads into clients. If you want to boost your practice and get more clients, SEO is the right tool that will help you spread out your business. 

SEO for surgeons is a tool of marketing for them to maximize their website ranking on search engines. It makes them more visible, thereby increasing traffic. This can be a popular method of converting leads into sales. 

Here in this article you will find out how a plastic surgeon can make the best use of SEO and how it will benefit your business. If you don’t want to miss out on that, make sure to scroll till the end of this article. 


How SEO is useful for Plastic Surgeons

You might be wondering if SEO is necessary for plastic surgeons. The simple answer is that the technology-driven business world that we live in requires a robust online presence for the success of any professional service provider.

Plastic surgeons may need to market the quality of their services through before and after pictures and patient reviews. If these are kept online, they will be more visible to the population in their community. This may also help in building trust between the client and the surgeon. 

Still not convinced that you need to optimize your content for SEO as a plastic surgeon? Take a look at these facts from Boost Medical, which might convince you otherwise! 

  • Google can aid up to 94% of organic search traffic to your website 
  • Around 50% of people view between three and five bits of content before selecting a service or making a purchase
  • 72% of searchers are looking local, with “near me” searches rising steadily and significantly
  • Consumers give your website two seconds to load before clicking away – the same is applicable for mobile devices as well
  • 88% of customers want to see online reviews as much or more than personal recommendations
  • The first five search results get over 75% of the clicks in total
  • Each organic search result gets 33% of the clicks

Therefore if you’re not on the first page, you might be invisible!

Optimizing: How Can You Do That? 

These days, there is a high magnitude of content on the internet relating to plastic surgeries. Therefore, optimizing the website content for search engines is paramount. So the question becomes, how do you do that? 

SEO for plastic surgeons follows the same practices as any other industry. To succeed in building an excellent presence online, here is the checklist you must follow:

Build an SEO-Friendly Website 

This may include an audit of the website you already have, or you may have to start from scratch. Either way, this step will involve getting a baseline score of your SEO and a glimpse into what you need to improve further compared to what has been working for you.  

Cardinal Marketing recommends that you focus on these three areas

Page Speed

The faster a page loads, the more likely it will be to rank well. To optimize page speed, you may disable problematic plugins and remove ‘lazy loading’ images, which will drastically improve site speed. 

User experience (UX)

It is an essential ranking factor in Google. This can be improved by optimizing the site and URL structure, categories, tags, and building responsive pages.

Remove old, redundant, and irrelevant content

Essentially, it’s clearing up season. Consolidate redundant pages and clean out your old catalog of irrelevant blog posts. Then perform on-page SEO and cleanup for the pages you retain so only relevant content is left. 

Optimize your Site for the Local Market 

According to Google 2019 Research Review, mobile searches for “store open near me” grew by over 250% in the last two years. This is the reason why ensuring that your plastic surgery practice shows up in the top 3 locations when searching in a search engine’s “Near Me” map is the best way to create search equity.

To do this, ensure that each of your physical locations has a digital footprint. This means you will need to follow the steps listed below. It will create an opportunity to optimize each of your locations for local SEO. Here is a local SEO checklist that you can go through for each of your plastic surgery offices:

Create optimized location pages 

These may be city/region-specific landing pages. On each page, make sure to include at least 500 words of quality content, which incorporate physician bios, local keywords, location-specific pictures, embedded maps, and services provided.

Build a portfolio of citations and local backlinks

Essentially, make your link visible. Please post it on local publications, trade websites, and other digital platforms. Additionally, update your listings on the healthcare networks and insurance groups you are part of, as well as relevant business directories.

Update and engage regularly with your Google My Business (GMB listing)

GBM is crucial as it’s often the first thing potential patients see. From GBM, patients contact you, verify your location and hours, or visit your website. Make sure your GBM listing is complete and updated regularly with a virtual tour, photographs of your service, staff, and other necessary information and also FAQs.

Form a review encouragement feature

Google considers reviews as part of the search ranking. Therefore, give enough attention to getting patient reviews and responding to them.

Create Content Your Audience Wants

Look at the content from the perspective of the client. What are some questions they might have, what services are they looking for, and the price range? Once you know the answers, optimize your content to be patient-friendly. 

SEO is not an easy thing to achieve. It takes time and effort to optimize your blogs and websites. This is not to mention the fact that SEO requires technological knowledge. 


Hopefully you got to know the necessity of SEO to gain more traffic and customers. However, it is understandable that being a plastic surgeon you may not be proficient in SEO. Therefore, it would help if you seek help from a professional to see visible results. 

Top Apps to Get Kids Back-to-School Ready

Majority of parents would probably agree that in learning, nothing beats the reliability of a good old book. While this has been tried and tested to be true, our educational system and the students it supports have been constantly evolving with the times. Our kids have become more tech-savvy, probably picking up technology’s new advancements faster than we adults could.

So now that a new school year has started, how can technology help students (and us parents) be ready for the learning waves to come? Listed here are some helpful back-to-school apps for tablets and smart phones that can supplement education and make it cool and fun. It kind of makes you want to wish you had these back then while you were still a youngster.

Forget about lugging around heavy books and magazines while you research. Khan Academy offers a multitude of free reading resources and activities (over 150,000) covering subjects from Arts and Humanities to Math and Science, plus more. Students can opt to answer quizzes and exercises and instantly receive feedback on their scores. This app is also excellent for use of teachers, tutors, parents, and just about anybody who wants to find something new every day.

If kids constantly check their smart phones for Facebook or Twitter notifications, then this back-to-school app would be a cinch to use. MyHomework helps them schedule their classes, exams, and projects. Work can be arranged by level of priority and deadline. Plus, instant notifications will pop up on screen whenever something needs to be accomplished right away. MyHomework can also be synched with a desktop computer, so the student won’t have an excuse of missing a submission, whether he is on his desk or on the go.

Need help in defining a word? How do you pronounce a particular phrase? This app is both a dictionary and thesaurus in one. Beyond providing word definitions, synonyms, or antonyms, the app also helps to find etymologies or word origins and even translates words in 30 different languages.

Perhaps one of the toughest tasks in writing a research paper is the proper and correct citation of sources. EasyBib, short for easy bibliography, helps to solve that tedious dilemma. Simply point your smart phone or tablet’s camera onto the book code, and the app instantly generates the citation for you. It supports styles like AMA, ASA, and others. This will definitely help you to focus more on providing excellent content for your paper, rather than worrying about the proper bibliography format.

These are just some apps than can support the learning and advancement of our youngsters. But keep in mind that nothing beats good study habits and proper guidance. You can also check out more apps that will help you and your kids to get ready, no matter what age or school level they may be.

In mid-September of this year, China’s Huawei will be launching its newest addition to the wearable tech market: the Huawei Watch. This Android-based device can link to your mobile phone, providing you with Google tools and more cool features that you can use wherever you may be. And did we mention that it looks oh-so-classy?

The brand ambassadors of the Huawei Watch are supermodels Karlie Kloss and Sean O’pry. Forget about smart watches that look just like little mobile phones on your wrist. The Huawei Watch has been crafted to look just like a pricey Swiss watch, with a round 1.4-inch face and beautiful steel and leather accessories to match.

The Huawei Watch also proudly claims that it can also link up to the iPhone, and not just Android devices. Through this smart watch, you can track your heartbeat and check the number of steps you’ve taken whether you are walking or running. The watch also has a long battery life, possibly reaching up to five days on a single charge. Through the Huawei Watch, you can be updated with notifications from messages, mail, and calendar. Plus, with voice activation, you wear with you a Google assistant that you can consult whenever you need to.

By comparison to the Apple Watch, known as the top-selling smart watch in the market today, the Huawei Watch brings with it the same luxury, style, and innovative tech. Plus, the price of the Huawei Watch can compete quite nicely, which will fetch from a range of $350 to about $800 USD. This price tag difference may make you think twice before buying a slightly costlier Apple Watch at about $500 to $1,100 USD apiece.

Whatever the brand may be, fashion experts have been predicting that the future of wearable technology has only just begun. We may now see tons of brands of smart watches that seamlessly link to our mobile devices, whether it be on iOS or Android. But according to Dr. Sabine Seymour of Parsons the New School of Design in New York, smart watches like the Huawei Watch will not be the only tech-related item that we can wear.

Dr. Seymour is known to be an expert in the field of future fashion technology, having under her belt a Master’s degree and a Doctorate in Social and Economic Sciences. She currently is an assistant professor at Parsons, lending her knowledge and expertise in the design of functional fashion pieces that integrate both innovation and style. Dr. Seymour has also been one of the consultants in the design of the up and coming Huawei Watch.

In a press conference held with the Huawei Business Group, Dr. Seymour has presented her vision of what smart and wearable tech can be. Eventually, our undergarments may be embedded with sensors that can track our vitals like pulse and body temperature. She also came up with concepts of how our outfits can adapt to our changing environments. For instance, a sweater can become thin or thick depending on the temperature outside.

Dr. Seymour’s presentation also mentioned that while our clothing can be linked to our mobile devices and watches, we may soon have the ability to alter how our clothes look just by pressing a button. Imagine how you can change the pattern of your dress to match the color of your shoes!

Fashionable tech has gone a long way from basic bracelets or wristbands used by joggers or exercise buffs. The Huawei Watch signifies that it can be an intelligent luxury item, helping even the busiest of individuals stay up-to-date with their daily routines, while still being chic and stylish.

Here Are Some of the Reasons for Which Our Clients Consider Us as the Most Reliable and Authentic Laptop Service Center in Kolkata

At DT Digital Technology, our customers prefer us and would like to hire us over and over again because we provide more than a few advanced services that no other laptop service centers in Kolkata can do.

• We treat every customer a special one, no matter what volume of work you have for us, you’ll always be treated royally. We take the best care of your problem.

• No matter when you call up, we will provide you on-site service (within Kolkata) in not more than 2 hours of calling.

• We offer exclusive Pick up & Delivery service without any extra fee. Yes, you read it right, unlike our competitors, we never charge anything from you additionally when we pick up the laptop from your doorsteps and again return it to you.

• DT Digital Technology boasts for having the most reliable expedited laptop repairing service in Kolkata.

• We are so much confident in our service quality that we gladly provide 1-6 months follow-up guarantee based on the service we provide.

• When you deal with DT Digital Technology, you will be guaranteed by original and 100% genuine spare parts with full warranty by the manufacturer. We do not do any shady business.

• Depending on the problem you experience, we first evaluate the problem and consult the problem and possible solution for your problem. From that point, we will mutually agree on a set price and once the job is done, you will be invoiced. There is no hidden charge.

• We take payment only when you are satisfied with the end result. Customer satisfaction is our forte without any exception.

• We offer 24x7x365 service. No matter if it is a scorching day light or the cold or rainy midnight, call DT Digital Technology and we will be there at your place to serve you the best.

• We also provide you genuine guidance on old / used up laptop buy and sell process. Additionally, we offer cash deal against damaged / broken laptops if you want to trade it out.

Our expertise speaks for its quality:

Find Out What Help Us to Stay Ahead of Our Competition

DT Digital Technology is a small team with huge potential. We have managed to deliver not less than 150 laptop repairing service in a month on average. We provide prompt and dedicated service on all makes and models of laptops, notebooks and desktops.

Our extremely talented and qualified staffs know their job and accurately diagnose the problem and offer the most affordable solution for the problem. No matter which brands you acquire, be it Dell, Toshiba, Sony, HP, Compaq, Lenovo, or any other model, just don’t hesitate, our experts are always there for you to solve your problem.

100% satisfaction is our guarantee. No matter what problem you have with your laptops, notebooks, or desktop computers, our experts can solve it and that’s a guarantee.

Be sure that you understand that laptop repairing service market in Kolkata is an extremely volatile market in its true sense of being flooded by fake and refurbished spare parts and amateur level laptop service providers.

Your laptop is your asset that helps you in your day to day activities. Don’t take risk with it. Trust only the professionals and choose genuine and authentic products and services.

Document Management Systems and You

Vancouver Scanning Group wants to help you make your transition to paperless office operations easier than ever, so we have created a four-part series to help. This is step three, which involves setting up your data management and document management system. Because this is the interface that you will use on a regular basis to keep up with your documents, it is one of the most important parts of the process. Sometimes DMS called as CMS, the Content Management System or ECM – Enterprise Content Management. More or less, it’s still the same concept.

There are many types of document management systems out there today. Some DMS’s are completely free, but that doesn’t always make them the best system to invest in. The features of the system and what you get for your money are far more important than the bottom line cost of the program or system. You have three basic ways to get the document management system that you need: Modern OS, Online or Software.

You can use standard features of modern operating systems such as Windows Vista or Windows 7 as well as Mac OS 10.X. By ordering from the Vancouver Scanning Group, it most likely you will get the files organized in the folders named accordingly or you will be able to streamline your operations by keeping everything organized as you wish. The OS’s standard search capability will give you the option to search for the keywords within the folders and, if files has text, within the documents. In case if documents have been scanned, they might haven’t been converted to searchable format. This is done using OCR – Optical Character Recognition process. You may order your documents to be converted to searchable format after they’re scanned with us. However, if you scan your originals in-house and your scanner doesn’t provide you with the PDF searchable format, then you might need to invest in Acrobat Standard or Acrobat Professional software. Sometimes, OEM disk that comes with your scanner includes one of these.

Ultimately, you can think about online document management systems, such as Google Docs or Google Apps, because they are kept on the internet so that you can find everything no matter where in the world you might be. These work pretty much straight forward: you upload files online (or let us to do it) and then control access to them, if needed. Please note that Google’s free service stops once you reach the online storage limit.

Software is the other option for your data management system. While you can sync some of these programs with the internet or on multiple computers, they are specifically known for being software programs installed in the offline environment. They are still very effective at storing and filing information, but they will not be as accessible and they might be limited in their features. However, some companies do fare well with a software program instead of outsourced online storage, so the call will be yours to make.

No matter which solution you choose, you will easily see the benefits of your document management system and paperless office transition as soon as you set up the system and scan the first batch of documents in. Always be sure to find the solution that fits your business, even when that means a customized solution because quality and efficiency is the priority here.

Document Scanning – Time and Space Saving

Document scanning saves time and space. It’s mostly used by businesses, but anyone can use it. As long as you have an excess amount of documents, you can get them scanned. Perhaps you’re a student that needs to keep up with all of his reports for school. Or maybe you’re a small law firm that needs to save space in the office. Perhaps you need to keep family records and other important documents stored in one place. Having your documents scanned can solve all of these problems. It makes them easier to locate, and you can change or move them anytime you see fit.

The documents that need to be scanned are saved onto a compact disk, USB drive or delivered electronically via secured connection. The files can be saved in several different formats. PDF format allows you to save more than one document inside of the file. It also allows to index the documents so that you can search and navigate within the PDF. Also, we can easily convert scanned files into a Word document. This allows you to make the necessary changes and edit it whenever you need to. Your documents can also be saved as TIFF or Jpeg files during document scanning. This will allow you to edit them as images.

Our document scanners are equipped with the Kofax Virtual Rescan (VRS) software. Kofax VRS reduces the time involved in document preparation and enhances the quality of scanned images. Kofax VRS automatically analyzes the content of each scanned document and implements all necessary adjustments. Capturing high-quality images is critical to the rest of the document management process because image quality significantly impacts the success of data extraction, recognition, and retrieval. No other product on the market today is as feature-rich as Kofax VRS.

Document scanning also makes it easier to send your files electronically. You’ll be able to send them over the internet easily. You’ll also have the advantage of printing them out and sending them through the mail whenever you need to. This saves a lot of time. You won’t have to search through boxes, piles or cabinets full of old documents. You’ll be able to pinpoint the document with ease, and send it off to the person waiting for it. Another advantage is that space is saved. You’ll be able to clear out any office or corner to make room for something you really need.

You may be surprised to find documents you haven’t seen in a long time. You may have thought they were lost or destroyed. It is common for documents to get lost, even in filing systems. Finding the right document at the right moment is just another benefit of document scanning. These new electronic files also serve as backups. If you find that you have to keep backups for legal purposes or other reasons, you’ll always have the original copy available to you on disc.

 All In One SEO Pack:

This is Amazing Plugin for SEO(Search Engine Optimization) for new wordpress user.It providing you almost every function needed in the single page.

It also a one of more important plugin for SEO. Writing good content and have a fully optimized WordPress site using Yoast SEO plugin.

This is an all in one SEO plugin, it gives you a user-friendly approach of on-page optimization for your blog. It is available for free.

For Image Optimization WP Smush is Powerful plugin. It helps to optimize and resize. Reduce image file sizes and improve performance.The images are compressed or optimized automatically in WordPress without any loss.

SEO Friendly Images plugin is a powerful plugin that adds ALT and TITLE attributes for all your images automatically for SEO purposes and it makes your post W3C/xHTML valid as well.

W3 Total Cache is the top most important caching plugin. It will improve your website’s performance by caching the pages, objects, minifying the database’s by content delivery network support(CDN).

CloudFlare helps better protection of your blog from spammers. It shows the correct IP addresses of users who are commenting on your blog. You can protect your site from online hackers and spammers ,apart from this it helps your website load faster as well.

WP Super Cache is one of the most powerful WordPress caching plugin, it generates static html files from your dynamic WordPress blog. So that instead of loading heavy PHP scripts of your blog, visitors will be served with these static html files which will make your blog appear to load faster.

Super static cache:

It is one of the powerful plugin for caching.

Google XML Sitemaps plugin generates XML sitemap for your WordPress blog, so that it becomes easy for search engines or crawlers like Google, Bing,Yahoo, etc to index your site better.

Akismet Plugin helps to protect your website from web spam. It filters comments and trackback spam. So that you can focus more on managing other important things. It runs on autopilot and provides 24Hour protection.

Jetpack by

This is one of the most powerful plugin. it has many features. It has features security for your blog,optimizes images,comments,subscriptions for subscribe to newsletter,social sharing icons ,gallery.It helping you get more traffic.

Disqus is a amazing plugin for commenting system that helps you to build an active community of users by effective tools and features like Real time Comment System, Social Integration, Community Box etc.

If you are looking for subscribers this is wonderful plugin. FeedBurner FeedSmith can helps you to manage to inform you about your subscribers in your FeedBurner feed.

For commentors this plugin allows to subscribe for email notifications to subsequent comments on a particular post.

This Sociable plugin adds a bar of icons for different social networking facebook,google plus etc and bookmarking sites that you can choose for your articles.

Simple Social Buttons:

it provides social buttons to share.

Social Share Buttons by Supsystic:

This is amazing plugin for social icons for share. it provides facebook,twitter,goggle plus etc

WP-DB Manager plugin allows you to repair, backup and restore your databases. Also it supports automatic scheduling of backups and optimization.

Lazy Load:

Lazy load images to improve page load times.Images are loaded only when visible to the user.

404 Redirection:

This plugin fix all 404 error links by redirecting them to homepage.The main purpose of this plugin is to salvage Google Page Rank (TM) from missing pages.

It is very important plugin,it connects your blog with Google’s top most features such as Webmaster tools, Keyword Tools,Adwords, etc.

By this plugin your visitors will have the option for saving your blog content in the form of a PDF file.

To make sure that the visitor is a human being or not, some online spam bot attempting to comment on your blog. one simple mathematical question will be asked before logging or commenting in your blog.

WP-Polls plugin is a perfect way to increase visitor interaction on your blog by adding polls.

IOT- Friend or Foe

Many may still be unfamiliar with the IoT acronym but in reality come in contact and/or intentionally interact with IoT devices throughout their day/night. IoT stands for ‘Internet of Things’ and is increasingly the latest craze in technology, with most of the attention focused on consumer gadgets.

You may be wondering what devices are considered in the category of IoT? What do they look like? Well anything form smart TVs, refrigerators, to sprinkler systems have been developed with certain key characteristics including: embedded electronics and sensors, ability to interconnect, relevant software, and capability to receive and transmit data with its maker, users, or other devices. It’s these capabilities that classify them as IoT.

The days of racing back home when you’re off for a vacation, to turn the lights off or set the alarm are now a thing of the past with IoT. Also most industries, from environmental monitoring, energy management and transportation, to medical and healthcare systems are also embracing this new breed of devices.

Personally, when I think of IoT the first word that comes to mind is ‘conveniences’. Today for instance, ATT Digital life is providing solutions that are marketed as home-automation and digital life experiences. How convenient to check on whether you’re running out of milk from anywhere and adjust the thermostat on demand to ensure ‘home’ is waiting for you, exactly how you’d like. Life just keeps on getting better, doesn’t it?

Did you hear about hackers disrupting innocent infants’ sleep when breaking into any number of baby monitors, meant to ensure the child’s safety and well-being? After hacking these devices, the culprits routinely began broadcasting conversation to scare and rattle the babies. How about reports that Samsung SmartTVs were in the habit of recording ambient conversations and then shipping those recordings off to third parties? Samsung is not alone, LG was reported to be doing the same. Did you realize that gaming systems such as Microsoft Xbox Kinect which captures

movement, sounds and tracks multiple users simultaneously while connected to the Internet, results in many exposures as well?

As the diversity of IoT devices continues to evolve, most recently the announcement by Mattel earlier this week of an IoT version of the iconic Barbie, named ‘Hello Barbie’, heading for stores this holiday season, IT professionals and consumers alike need to take a step back and analyze the implication of these technologies and conveniences. Recently, Hewlet Packard (HP) released a security report having tested a vast array of IoT devices and found a landscape plagued by inherent risk and vulnerabilities. The findings revealed overarching concerns related to the lack of basic security criteria including issues with:

So, what’s my point with all of this? Throw away the devices? Stop the innovation? Never! Innovation, creativity and progress is what it’s all about. Consider this, a dwelling will certainly never pass inspection for a flight of stairs without handrails that meet a certain specification, regardless what the owner wants. Why are we then, willing to accept using technical solutions that collect any number of sensitive data elements without a second thought or care? The only explanation I can think of, is the convenience factor with entertainment following in close second. So many federal and state laws make it illegal to tape record an individual without consent, yet more and more we’re being recorded, tracked, monitored and surveilled without consent. As IT professionals, engineers and innovators we must all do our part to ensure security is integrated into these devices by design.

As a security professional by trade yet an innovator and technologist at heart, I’m certainly looking forward to hyper integration of these devices into my own home and life with the assurance that when my door is closed, that it truly is. I also hope, never to read that someone has hacked the iconic Barbie doll!
• Your Smart TV is spying on you

Healthcare Archives at Tampa

The HealthIMPACT Southeast event took place in Tampa, FL on January 23, 2015. I served on a panel with John Christly, CISO of Nova SouthEastern University in Broward County, FL were we discussed Top Security Threats/Concerns (of course). HealthImpact was a spirited yet unique event in that most attendees were not IT folks. The few IT members in the audience were CIOs, while the majority of the population was made-up of clinical staff, mostly physicians.

The event aimed at evaluating technologies and their impact on care delivery and organizational performance moving past regulation and into the realm of optimized patient care. As you would expect, conversations centered around mobility, cloud and increasingly drove towards analytics. By the third or four set, in an agenda full of mini discussions, it was clear that despite the virtualization revolution, transition to cloud, adopting ubiquitous endpoint support, that at heart we continue to fail our constituents at the root of their needs. Every healthcare organization I’ve intimately known operates with literally hundreds of line-of-business applications (typically over 300- most still on-prem).

Probably due to the practice of best- of-breed, healthcare brought on what it deemed ‘the best’ products for different services and business units. The vast majority of these applications, if not all, lack any noteworthy interoperability and especially create considerable challenges when attempting to derive meaningful metrics and analytics. Throughout the day, physicians especially echoed frustrations at lacking real-time analytics in order to better diagnose and treat their patients. Major problems such as with sepsis (a severe infection that can lead to death) could be more effectively treated with the aggregation and analysis of simple data elements. Yet due to desperate systems and tools which currently don’t communicate with one another, hospital re-admissions and in-hospital issues and emergencies continue to proliferate.

The potential benefits to patient care and improved outcomes are limitless but despite all our data center modernization and endless cool gadgets, such as being able to control lightbulbs from our smart devices, we lack critical basic data at the patient bedside. This reality has caused a refocusing by some health systems away from ‘best of breed’ solutions to sticking with one or a very small number a vendors that will provide a vast array of clinical solutions. This poses some hardships as well. These ‘something for everyone’ solutions lack the maturity of their ‘best-of-breed’ counterparts and as a result pose challenges and generate dissatisfaction within the staff accustomed to using better solutions and at times simply break a good operational work-flow. Where do we go from here? At least for me, attending HealthImpact has served as a reminder of how truly passionate care givers and physicians are about the calling they’ve chosen. While all are not guilty of this, many in IT need to get their heads out of the sand and realize what we’re here to do. We are here to EMPOWER the organization/institution.

Let’s not continue to throw technology at the problem. I realize this statement is very cliché but I cannot help using what fits best in this situation. We must take a step back and work hand-in-hand with those we aim to serve and ensure we are working towards the same goals, improving patient outcomes which will drive the success of the healthcare system. Let’s listen to our clinicians and physicians, perform whatever realignment and process re-engineering needed, adopt the right technologies and do what we do best– Keep the lights on, and keep it safe! I will always remember an interesting message shared by one of the physician attendees as he got up on stage with a very passionate message about integration and standards– he said: When many believe in something it’s called a culture When some believe in something it’s called a religion When two believe in something it’s called love When one believes in something it’s called psychosis

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